Women's Auto Insurance Presents Unique Opportunity

Women's Auto Insurance Presents Unique Opportunity
by David H. Thomson

Auto insurance protection continues to get more and more tailored to individual customers. By looking at the customized needs of various target markets, insurance specialists have looked to develop specific programs more appealing to markets. Women's car insurance is a great example of customized insurance coverage that recognizes the unique needs of women, as well as the qualities they offer as drivers. Many companies now have customized protection plans tailored for women, which emphasize the strengths of women drivers.

Although men and the media often like to perpetuate the notion that women drivers are worse than men, statistics strongly dispute this notion. In fact, not only do women tend to have fewer accidents, their accidents are usually less damaging to vehicle and person, which is better for insurance providers. Simply by being safer, women offer a less risky customer group to insurance carriers. Brokers can help women find unique protection plans with lower premiums based on their stereotypically safer driving traits.

Another reason women offer a safer coverage group is that they drive shorter distances, on average. This may be based on a desire by women for shorter commutes for work or the greater likelihood that women are still the stay at home parent in a one-income home. Insurers like shorter driving distances because they offer less distance and potentially for getting into an accident.

Women drivers also drive slower than men, according to surveys and research. Again, the slower the driver, the more likely they are to react to troubling situations and to avoid aggressive driving. Even though driving slow does not prevent all accidents, since women are more likely to drive slowly, they are better equipped to maneuver around rough patches in the road.

Female drivers also have a much lower rate of convictions for driving while intoxicated. Like the other statistics noted, this factor, by definition, puts women at less risk as a group for accidents caused by the influence of alcohol. Insurers like to know that claims will not be filed because a motorist made a poor decision behind the wheel. This is another great reason behind the increased popularity of women's car insurance.

All of the factors mentioned have lead to a greater availability of women's motor insurance products customized for women. Insurers have determined that based on their overall unique safety statistics, women should have access to more economic insurance options. There is no question that some women are more of a safety risk than others, but all women can benefit from the overall performance of drivers in their market segment. Other unique benefits and prices are available to other markets with similarly strong driving abilities or traits in various settings.

Women should embrace the opportunity they have to find better insurance rates and customized coverage options. Ultimately, each driver must maintain a good driving record to keep low priced service. Women's auto insurance is a great starting point for women. To men, the low price protection plans available to women may seem unfair, but to insurance providers, they seem practical and sound as a business move.